Brendan Smyth: NZOA and Kiwi music...

Brendan Smyth was charged with getting more New Zealand music on the airwaves for more than two decades. As long-time NZ Music Manager at NZ On Air, he led a team that funds and promotes Kiwi music and music videos.

In this ScreenTalk, Smyth talks about:

• The challenges of getting Kiwi music on radio during the 90s
• What funding agency NZ On Air does, and how it chooses which music videos to fund
• How English video-makers have been impressed by the strong ideas shown in Kiwi videos, including one made for a song by Goodshirt
• How the music video for the hit 'Bathe in the River' (from Toa Fraser movie No. 2) helped win over the enthusiasm of radio, which initially proved resistant
• How the music video has found a new life on the internet

This video was first uploaded on 31 July 2009, and is available under this Creative Commons licence. This licence is limited to use of ScreenTalk interview footage only and does not apply to any video content and photographs from films, television, music videos, web series and commercials used in the interview.

Interview and direction - Ian Pryor. Camera and editing - Alex Backhouse.