Cure Kids - All Blacks Prank: Japanese Ad

The All Blacks have often lent their star power to worthy charities and causes. In 2005 they forged a relationship with children's health charity Cure Kids. This 2013 Cure Kids promotion sees three All Blacks — fly-half Beauden Barrett, hooker Dane Coles and centre Francis Saili — put under the pump on the set of a fake commercial for Honzai, a fictional brand of Japanese noodles. Ex All Black Cory Jane directs the prank from afar, getting the three obliging players to dodge imaginary sharks, emulate ninja moves and don a ridiculous 'noodle' wig, all while trying to keep acting standards up. 

I had to pretend I was being eaten by a shark...

– Hooker Dane Coles is a bit embarrassed by the level of acting required

Key Cast & Crew

Yoson An

As: Squid/Ninja

Brooke Howard-Smith

Executive Producer

Jesse Griffin

Writer, Executive Producer

Helena Brooks

Director

Emma John

Producer

Charlotte Hobson

Producer