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Russian Roulette - Drink Driving
Commercial (Full Length) – 1982
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
Think...before you drink, before you drive.– Narrator
Produced by
Silverscreen Productions
Tags
- advertising
- alcohol
- deer hunter
- drink driving
- land transport safety agency
- land transport safety association
Categories
More Information
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