This Day - Māori Fashion Design

In November 1970, a New Zealand tourism fashion presentation aimed at Australian audiences took place at Auckland Museum. Dancing models wore traditional Māori motifs, combined with contemporary fashion — then still a novelty. The designs include work by Kowhai Knitwear's Janice Hopper and Ann Rupe (who is heard on the soundtrack). Rupe had won the Coat and Suit section at the New Zealand Fashion Showcase '69, aged 20. The Taniko motifs were painstakingly beaded or individually painted on to the garments, rather than screen printed.

I commenced it three years ago when a lady approached me. She was going overseas promoting New Zealand...and she wanted her wardrobe to be of authentic Māori designs and I incorporated them into modern designs. But I don't think New Zealand was ready for it then. I was a little bit ahead of my time.

– Ann Rupe on incorporating traditional design with contemporary fashion

Key Cast & Crew

Mike Mohi

Reporter