Marc Swadel

Globetrotting Kiwi Marc Swadel ran a label and promoted bands in the late 1980s, before he started filming musicians. Since then he has directed more than 100 music videos and worked with artists including Sonic Youth, Liam Finn, Nick Cave, and Die! Die! Die! In the UK he directed a late night music TV series and was cinematographer on documentary All Tomorrow’s Parties (where he was punched in the face by Iggy Pop during filming).

I prefer to make music videos that don’t feature lip syncing and I like working with artists who trust me. Often they’re regarded as shy and difficult by other people but that can just be because they’re just not comfortable with lip syncing either. Marc Swadel