Zara Potts

Zara Potts' first foray into broadcasting didn't take a stock standard route  — she was an impersonator on radio in Christchurch, copying the voices of famous people. Her first television gig came in 1997, reporting for Southern TV in Dunedin, before moving back to her hometown of Christchurch to report and produce for Breakfast. Potts went on to report for One News until roughly 2004 when she moved into public relations. She has continued to work in the media, researching and writing for documentary New Zealand Stories, and producing for TV3 and Radio NZ. Potts was publicist for NZ On Screen from 2018 to mid 2020.

Working in this industry is not without its challenges, but the most wonderful thing about it is the people you meet and the stories you get to tell along the way. It inspires me to look at the world with a different eye and see beauty and struggle alike, and try to capture a little of its essence in my own work. Zara Potts, on working in public relations and the media industry