Benson & Hedges Fashion Design Awards/ NZ Smokefree Fashion Awards

The Benson & Hedges Fashion Design Awards were the big fashion event of the year from the mid 60s through to the 90s. The show was organised by Josephine Brody, with a TV version screening later. Model turned agent Maysie Bestall-Cohen organised the ‘B&H’ from 1982. An early 80s screen hiatus ended with TVNZ screening a live-to-air show from 1984 to 1998 — the Michael Fowler Centre event was one of its biggest outside broadcasts. In the later 90s the show was known as the Smokefree Fashion Design Awards (after tobacco company sponsorships were outlawed).