I Am TV

Interactivity with viewers was at the heart of TVNZ bilingual youth series I AM TV. Launched at a time when social networking website Bebo was still king, I AM TV enhanced audience participation via online competitions, sharing amateur videos, and encouraging fans to send in questions during live interviews. Te reo and tikanga Māori featured heavily in the series, which showcased music videos, sports, pranks, interviews and travel around Aotearoa. Hosts over the five years the show was on air included Kimo Houltham, Candice Davis and Mai Time's Olly Coddington.