Mitre 10 - You're Dreaming

Home improvement retailer Mitre 10 drew upon the natural banter between kids, a Kiwi love of DIY and a fail-safe dig at the Aussies to make this hugely popular TV commercial. Benjamin Counsell, Reuben Powell and Phoenix Flack were the four-year-old stars of the playground shoot. Flack had the difficult role of Aussie DIY sceptic Jonesy, whose legendary line "you're dreaming" was inspired by 1997 Australian comedy film The Castle. The commercial was produced by advertising agency FCB and in 2009 won Fair Go's coveted Best Ad gong in its annual award show.

She's a pretty big job...

– Kiwi DIY-er (Reuben Powell) contemplates building a retaining wall

Key Cast & Crew

Kevin Denholm

Director

Phoenix Flack

As: Jonesy

Reuben Powell

As: Cautious Kiwi DIY-er

Benjamin Counsell

As: Keen Kiwi DIY-er