On the Run

OMC had a huge year in 1996; in January debut single 'How Bizarre' topped the Kiwi charts and started its global takeover, eventually making the Top Ten in 15 countries. 'On The Run' was the third single off the debut OMC album. Over distinctive surf guitar licks, Pauly Fuemana relays a desperate tale of a man on the run from the law, facing judgement from on high. The video showcases Fuemana's Elvis Presley style and moves. The musician models a range of retro fashions on a revolving stage but his star status is really confirmed when he dons a rhinestone dinner jacket.

... the album, also titled How Bizarre ... spawned further singles ‘On The Run' and 'Land Of Plenty'. Though these deeply autobiographical pieces showed there was far more range and potential in OMC than their novel No.1 might have suggested, they had little impact as singles outside New Zealand. The album, however, sold well on account of its title track, selling platinum (one million units) in the USA.

– Audioculture writer Nick Bollinger on OMC's first album, 27 May 2013

Key Cast & Crew

Mark Hartley

Director

Pauly Fuemana

Performer