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The talent were non-actors. It was their first time on camera, so to avoid any self-consciousness that may have come with inexperience we shot in a way that would avoid them being conscious of the camera.– Director Joel Kefali on making Royals, on website Promo News, 9 October 2013
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Winner of NZ's Best Video the previous year
Joel Kefali also worked on this award-winning music video
Another teenager singing about identity
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