The Making of Brother

Short Film (Full Length) – 2009

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This 'making of' film goes behind the scenes of the music video for Smashproof's hit song Brother. Chris Graham's promo won Best Music Video at the 2009 Vodafone New Zealand Music Awards. The 10 minute film includes interviews with Smashproof, talking about the consciousness-raising song (a "metaphor for South Auckland"). Meanwhile director Chris Graham discusses the concept of cruising the streets in an invisible car — the idea "came from Sid's opening lyric: 'I've got my hand on the windowsill looking out at the world'..." — and how it was executed.

I was trying to think how we refresh the hip hop video genre which is pretty tired . . . I thought what if they were floating through South Auckland as if they were in a car but you couldn't see the car, and that being a visual metaphor to match the metaphor of the song...
– Music video director Chris Graham