The Making of Brother

I was trying to think how we refresh the hip hop video genre which is pretty tired . . . I thought what if they were floating through South Auckland as if they were in a car but you couldn't see the car, and that being a visual metaphor to match the metaphor of the song...

– Music video director Chris Graham

The floating car idea is one way of showing they're being quite naked, I guess, and open in how they feel about things. 

– Music video director Chris Graham

The song is about all the dramas, all the issues that play out in South Auckland today. Everyone's witnessed it, everyone's been through it, but no one talks about it. 

– Tyree Tautogia