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I was a smoker back then, and as writer, director and producer on 30 or so of my early videos, I would get very nervous. Probably about 100 times on that shoot I went to light up a cigarette, and then remembered that I was standing in oil, mud and petrol.– Director Joe Lonie
First noticed at the beginning of the new millennium...
Another one shot Goodshirt music video
Goodshirt perform Blowin' Dirt
Another time-lapse treat
Another car gets demo-ed in a music video
Another one shot music video from Joe Lonie
Features a lot of dirt
Another Goodshirt music video
Director Joe Lonie was a member of Supergroove
Another music video directed by Joe Lonie
More tricksy music video making
Features a small car getting dismantled
Music video featuring director Joe Lonie
Goodshirt's successful first single
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