Crumpy and Scotty - Toyota Hilux

Commercial (Full Length) – 1982

Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years.

...it became a perfect match. I'd like to say it was the result a lot of detailed research and analysis, but basically he [Barry Crump] rang us out of the blue and put a proposition on the table which when we looked at it, made a lot of sense.
– Former Toyota NZ Chief Executive Bob Field on how the ads began, in 1999 documentary Crump