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Hero image for Crumpy and Scotty - Toyota Hilux

Crumpy and Scotty - Toyota Hilux

Commercial (Full Length) – 1982

Just hang on up here mate — she gets a bit bumpy aye.
– Crumpy
You gotta wind your window up here mate.
– Crumpy
...it became a perfect match. I'd like to say it was the result a lot of detailed research and analysis, but basically he [Barry Crump] rang us out of the blue and put a proposition on the table which when we looked at it, made a lot of sense.
– Former Toyota NZ Chief Executive Bob Field on how the ads began, in 1999 documentary Crump