Down in the Boondocks

It was entirely shot in a studio, it was all smoke and mirrors to make it look like an industrial hellscape... it looked very strange in the room — it didn’t look like that at all in the room.

– Director Jonathan King on making this video

Vent pipes dangle, sparks literally fly and the band are surrounded by ominous looking grates. And it’s all tinted gold, so it feels like there’s a giant furnance blazing away. Rather than evoking, say, rural East Coast or Northland, instead it’s like they’re prisoners on a slave spaceship, being forced to labour under the cruel eye of an evil overlord.

– Writer Robyn Gallagher on this video, 5000 Ways to Love You website