Long before “country people die on country roads” came this 1951 road safety film targeting rural audiences — specifically children between five and 12. Compared with the carnage of 21st Century road safety campaigns, In the Country is quaint: a traffic safety instructor tests a class to see what lessons that they’ve remembered, and the kids then demonstrate safe crossing, so they can get home in one piece to feed Chalky the horse his carrot. It was filmed at and around Te Marua School near Upper Hutt, and helmed by pioneering National Film Unit director Kathleen O’Brien.
Now I wonder how many of you children will remember these road safety rules … on the way home?– Te Marua School's headmaster
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