Light as a Feather - Cadbury Flake

Since 1959 Cadbury Flake advertisements have been evoking the sensual pleasure of consuming the bar. The ads’ soft focus emphasis on young women enjoying “only the crumbliest, flakiest chocolate” has also moved more febrile minds to make risqué associations with the chocolate that “tastes like chocolate never tasted before”. This 1983 edition, produced by Silverscreen, sees a winsome woman wander in a romantic rural landscape before showing “a very special way to eat chocolate.” Homage was paid to the campaign in Taika Waititi’s 2016 feature Hunt for the Wilderpeople.