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Whānau
William Singe , Music Video – 2023
The biggest thing that I dealt with [in the music industry] was identity issues and being told that I was supposed to sound like this and do these things a certain way, and appeal to this crowd when I had a totally different vision of that. What I really want to do is just relate to people’s emotions.– Musician William Singe on launching his solo career on his terms, Stuff, 3 May 2023
It’s just cool to hear myself and my voice in the language that my ancestors came from...I never expected or thought that I would do something like that, but to have done it, it makes me want to do it a lot more.– William Singe on performing in te reo Māori for the first time, Stuff, 3 May 2023
The waiata was actually about two of my mates. My best friends. They really contributed to my upbringing and you know, shaped my identity. I don't think whānau necessarily has to just be blood related.– Musician William Singe on what inspired him to write 'Whānau', Waiata Anthems
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